My book signing for A Shadow in the Past at Leeds County Books on Saturday, Feb 9th didn’t come to be until earlier last week. I was forewarned that Saturdays in the winter in the downtown are dead but I was determined to do it. Sometimes, I’m too stubborn for my own good but in this case it paid off.
I publicized it on my Facebook pages, in the groups I belong to on Facebook, set up an event there (as did the bookstore), followed by an email campaign to catch the people I know that aren’t on social media. But I didn’t stop there, I posted the event on my blog, Snap Brockville, BNTVNews (with the help of Dale Elliott), TV Cogeco, and Courtney, owner of Leeds County Books, got my signing up at Recorder.ca (our local newspaper’s online presence). I even did up posters and had them put up in a few locations around town.
Until I became a published author, I never really thought of myself as the entrepreneurial type. But, when needs must, we do what we have to do. My marketing strategy was take advantage of Valentine’s Day coming up. Romance and intrigue set in Scotland? Who could resist?
You’ll see one of my laminated posters on the table. My novel’s cover image, blurb, and quotes from readers are there for everyone to see. And a coffee cup with a big red heart filled with Hershey’s Kisses. There were even some A Shadow in the Past bookmarks and postcards! How about that tartan table cover? What better accent for a book set in Scotland than tartan?
In the end, I sold three copies of my novel, A Shadow in the Past, leaving the bookstore down to their last copy. However, I had taken a box of books with me (as a contingency plan) so I left a further ten copies with them.
The icing on the cake was when I was leaving the grocery store with my hubby and we stopped at the floral department (he bought me roses) and during the course of the conversation with the gal (I’ve known her for years), I sold another copy of my book!
How was that for an unexpected result?
